06 · UNDERSTAND
AI Data Analysis & Decision Support
Insight Engine
Connecting business data so querying, analysis, anomaly detection, trend reading and reporting can happen in natural language.
What this is
Business questions are rarely posed as SQL. The aim of Insight Engine is to let the person asking get a checkable answer — not just a number, but how the number was derived.
The problem
Pulling data waits on the data team’s queue, and by the time an answer arrives the question has often gone stale. Yet auto-generated analysis that cannot state its definitions and sources is not usable for a decision.
Core capabilities
- 01
Natural-language querying
Translates a business question into a query and shows the query it generated.
- 02
Consistent definitions
Metric definitions live in one place, so the same name means the same thing.
- 03
Anomaly detection
Surfaces deviations proactively and suggests possible contributing factors.
- 04
Trend reading
Describes change over time and states the uncertainty around it.
- 05
Report generation
Produces structured periodic reports carrying their data provenance.
How it works
- 01
Connect
Connect the warehouse and business databases, and define what is reachable.
- 02
Model
Unify metric definitions and table semantics.
- 03
Ask
Pose the business question in natural language.
- 04
Verify
Inspect the generated query and its sources.
- 05
Retain
Frequent analyses become reusable reports.
Where it sits across the capability domains
- 01 · SENSESense & InteractNot directly involved
- 02 · UNDERSTANDKnowledge & JudgementPrimary domain
- 03 · CREATEContent & GenerationNot directly involved
- 04 · ACTAutomation & ExecutionNot directly involved
- 05 · ORCHESTRATEEnterprise OrchestrationAlso touches
Use cases
- 01
Operating review
Answers questions on sales, inventory and cost quickly.
- 02
Anomaly monitoring
Detects metric deviation and flags likely causes.
- 03
Periodic reporting
Drafts weekly and monthly reports automatically.
Enterprise system connections
- Data warehouse
- Operational databases
- BI and reporting tools
- ERP and order systems
- Messaging channels
Data, permission and deployment
Access is read-only by default; writes require separate authorisation. Row- and column-level permissions follow role, and sensitive fields can be masked. The generated query is visible to the user, so results are checked rather than trusted blindly. Private deployment is supported.
What is open today
In private preview for invited customers. Metric definitions must be settled first — without that, results cannot be relied on.
Recent updates
- Research DirectionRetrieval: treating provenance as a first-class concernInside an organisation an answer without provenance cannot be trusted. We put citation ahead of raw retrieval quality.
- Private PreviewInsight Engine: analysis is meaningless before definitions settleThe most common blocker in preview is not model capability but the same metric meaning different things in different departments.
Apply for access
Want to know what this does in your own context?
Tell us the scenario and the systems already in place. We will start by judging whether it is worth doing at all, then talk about how.
Open to invited customers only; scenarios and data scope are defined together.
