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Applications

06 · UNDERSTAND

AI Data Analysis & Decision Support

Insight Engine

Connecting business data so querying, analysis, anomaly detection, trend reading and reporting can happen in natural language.

01Overview

What this is

Business questions are rarely posed as SQL. The aim of Insight Engine is to let the person asking get a checkable answer — not just a number, but how the number was derived.

02Problem

The problem

Pulling data waits on the data team’s queue, and by the time an answer arrives the question has often gone stale. Yet auto-generated analysis that cannot state its definitions and sources is not usable for a decision.

03Capability

Core capabilities

  • 01

    Natural-language querying

    Translates a business question into a query and shows the query it generated.

  • 02

    Consistent definitions

    Metric definitions live in one place, so the same name means the same thing.

  • 03

    Anomaly detection

    Surfaces deviations proactively and suggests possible contributing factors.

  • 04

    Trend reading

    Describes change over time and states the uncertainty around it.

  • 05

    Report generation

    Produces structured periodic reports carrying their data provenance.

04Flow

How it works

  1. 01

    Connect

    Connect the warehouse and business databases, and define what is reachable.

  2. 02

    Model

    Unify metric definitions and table semantics.

  3. 03

    Ask

    Pose the business question in natural language.

  4. 04

    Verify

    Inspect the generated query and its sources.

  5. 05

    Retain

    Frequent analyses become reusable reports.

05Position

Where it sits across the capability domains

InputOutcome
  1. 01 · SENSESense & InteractNot directly involved
  2. 02 · UNDERSTANDKnowledge & JudgementPrimary domain
  3. 03 · CREATEContent & GenerationNot directly involved
  4. 04 · ACTAutomation & ExecutionNot directly involved
  5. 05 · ORCHESTRATEEnterprise OrchestrationAlso touches
The primary domain defines what this application is responsible for; the domains it also touches show what it has to work with. The diagram describes position only — it is not a statement of delivery scope.
06Use cases

Use cases

  1. 01

    Operating review

    Answers questions on sales, inventory and cost quickly.

  2. 02

    Anomaly monitoring

    Detects metric deviation and flags likely causes.

  3. 03

    Periodic reporting

    Drafts weekly and monthly reports automatically.

07Connections

Enterprise system connections

  • Data warehouse
  • Operational databases
  • BI and reporting tools
  • ERP and order systems
  • Messaging channels
08Governance

Data, permission and deployment

Access is read-only by default; writes require separate authorisation. Row- and column-level permissions follow role, and sensitive fields can be masked. The generated query is visible to the user, so results are checked rather than trusted blindly. Private deployment is supported.

09Availability

What is open today

In private preview for invited customers. Metric definitions must be settled first — without that, results cannot be relied on.

Private Preview

Apply for access

Want to know what this does in your own context?

Tell us the scenario and the systems already in place. We will start by judging whether it is worth doing at all, then talk about how.

Open to invited customers only; scenarios and data scope are defined together.